Bay Street Lending | Ad Performance Report

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Overall Performance

All platforms combined

Total Ad Spend

$3,968.30

Across 5 platforms

Total Clicks

4,387

All campaigns

Total Impressions

160,966

Brand visibility

Leads + Calls

34 leads, 15 phone calls

Spend Distribution by Platform

Google V1 · $908

V2 · $643

Meta

LinkedIn · $940

Bing · $1,020

Proportional to spend. Hover for details.

Google Ads

Search & Performance Max campaigns

● V1 Account (Primary)

☎ 11 Phone Calls

Spend

$907.99

Clicks

721

Impressions

17,875

Leads

CTR

4.03%

CPC

$1.26

CPL

$28.37

Phone Calls

Campaign	Spend	Clicks	Impressions	CTR	CPC	Leads	CPA
Search \| General	$643.82	195	3,613	5.40%	$3.30	14	$45.99
PMAX \| Capital Loans	$248.61	525	14,222	3.69%	$0.47	18	$13.81
Search \| Working Capital Loans	$15.56	1	40	2.50%	$15.56	0	—
V1 Total	$907.99	721	17,875	4.03%	$1.26	32	$28.37

● V2 Account

☎ 4 Phone Calls

Spend

$642.51

Clicks

346

Impressions

8,751

Leads

CTR

3.95%

CPC

$1.86

CPL

$321.25

Phone Calls

Campaign	Spend	Clicks	Impressions	CTR	CPC	Leads	CPA
General \| Search	$642.51	346	8,751	3.95%	$1.86	2	$321.25

GOOGLE ADS COMBINED (V1 + V2)

$1,550.50 Spend 1,067 Clicks 26,626 Impressions 34 Leads 15 Calls 4.01% CTR $1.45 CPC $45.60 CPL

🔍

Top Search Terms Driving Traffic

V1 and V2 accounts combined

✓ Terms That Converted

"ppp loan"

7 clicks1 conversion$21.00 spend

"sba startup loan"

3 clicks1 conversion$13.96 spend

Top Volume Search Terms

"bay street lending"

19 clicks41 imp$28.89 spendBrand

"sba"

8 clicks37 imp$13.71 spend

"sba loan calculator"

10 clicks64 imp$12.04 spend

"pmegp loan"

5 clicks70 imp$8.84 spend

"sba loan"

6 clicks66 imp$13.97 spend

"hollywood business funding"

3 clicks6 imp$4.33 spend

"how to get a government loan to start a business"

3 clicks5 imp$5.79 spend

"us small business administration"

4 clicks18 imp$7.11 spend

Meta Ads

Facebook & Instagram lead generation

Spend

$145.31

Clicks

Impressions

4,161

Reach

3,212

CTR

0.89%

CPC

$3.93

CPM

$34.92

Leads

Campaign	Spend	Clicks	Impressions	CTR	CPC
Leads Campaign \| Industry Specific	$121.45	26	3,225	0.81%	$4.67
Leads \| General	$23.86	11	936	1.18%	$2.17
Total	$145.31	37	4,161	0.89%	$3.93

Active Ad Creatives

Keep Your Projects Moving

Over 2,500 businesses have used Bay Street Lending to secure the right financing, including contractors and construction companies. One application connects you with 50+ lenders.

Grow Your Pharmacy Business Today

Whether you need to stock up on inventory, upgrade your POS system, or open a second location, Bay Street Lending matches your pharmacy with the right financing.

SBA Loans, Equipment & More

Bay Street Lending is an A+ BBB rated marketplace matching businesses with the right financing. One application. 50+ lenders. Funded in as fast as 24 hours.

Retail Business Financing

Whether you run a restaurant, retail store, or franchise, Bay Street Lending connects you with 50+ lenders for the right financing solution.

LinkedIn Ads

Professional audience targeting (via Windsor)

Spend

$940.45

Clicks

1,934

Impressions

104,092

CTR

1.86%

CPC

$0.49

CPM

$9.03

Conversions

Campaign	Spend	Clicks	Impressions	CTR	CPC	Conv
Ad Set - General	$940.45	1,934	104,092	1.86%	$0.49	0

ⓘ Insight: LinkedIn is delivering the highest impression volume (104K) and lowest CPC ($0.49) of any platform. Strong awareness play but zero conversions so far. Consider testing lead gen forms or conversion-optimized objectives.

Bing / Microsoft Ads

Search & Performance Max (via Windsor)

Spend

$1,020.05

Clicks

1,113

Impressions

4,100

Conversions

CTR

27.15%

CPC

$0.92

CPA

$127.51

Campaign	Spend	Clicks	Impressions	Conv	CPC	CPA
Search \| General	$940.78	339	3,393	8	$2.77	$117.60
PMAX \| Capital Loans	$79.27	774	707	0	$0.10	—
Total	$1,020.05	1,113	4,100	8	$0.92	$127.51

ⓘ Insight: Bing Search | General is driving all 8 conversions at $117.60 CPA. PMAX has high click volume (774) at ultra-low CPC ($0.10) but zero conversions, suggesting display/audience traffic that is not converting.

Reddit Ads

Community & keyword targeting

Spend

$311.99

Clicks

236

Impressions

26,087

CTR

0.90%

CPC

$1.32

CPM

$11.96

Conversions

Campaign	Status	Objective	Budget
Traffic Campaign	Active	Clicks	$100/day
Working Capital \| Community + Keywords	Paused	Clicks	$50/day
SBA Loans \| Community + Keywords	Paused	Clicks	$200/day
Business Line of Credit \| Community + Keywords	Paused	Clicks	$200/day

Active Ad Groups (Traffic Campaign)

Ad Group	Targeting	Status
General - Community Audience Target	15 subreddits (Entrepreneurship, smallbusiness, business, ecommerce, ShopifyeCommerce, etc.)	Active
General - Keywords Target	35+ keywords (business loan, SBA, equipment financing, franchise, fleet expansion, etc.)	Active

Community Targeting

r/Entrepreneurship r/smallbusiness r/business r/ecommerce r/shopify r/Entrepreneurs r/BusinessHub r/AskConstruction r/Businessowners r/RedditforBusiness

✎

Active Google Ad Copy

Responsive search ads currently running

V1 · Search | General · 101 clicks

Headlines

Get Funded As Fast As 6 Hours $250k To $50M+ Funded SBA Financing Available Now 2,500+ Businesses Served One Application, 50+ Lenders Apply In Minutes Online 5.0 Stars Review No Obligation to Apply

Descriptions

• Bay Street Lending connects businesses with 50+ lenders through one simple application. Get real options with clear terms.
• From SBA loans to equipment financing, we match your business with the right capital. A+ BBB rated. Pre-qualify with no credit impact.

☰

Platform Comparison

Side-by-side performance metrics

Platform	Spend	Clicks	Impressions	CTR	CPC	Leads/Conv	CPA
Google V1	$907.99	721	17,875	4.03%	$1.26	32 leads + 11 calls	$28.37
Google V2	$642.51	346	8,751	3.95%	$1.86	2 leads + 4 calls	$321.25
Meta	$145.31	37	4,161	0.89%	$3.93	0	—
LinkedIn	$940.45	1,934	104,092	1.86%	$0.49	0	—
Bing	$1,020.05	1,113	4,100	27.15%	$0.92	8 conv	$127.51
Reddit	$311.99	236	26,087	0.90%	$1.32	0	—
TOTAL	$3,968.30	4,387	165,066	2.66%	$0.90	34 leads, 15 calls, 8 conv	—